In fact, the popularity of its social media platform no doubt contributes to the popularity of its services, keeping audiences constantly engaged and compelled. What can we learn from Netflix’s social media strategy?Īs you can see, Netflix is immensely popular not just as a streaming service but also on social media. The brand doesn’t simply use its handle to respond to questions and queries it also uses it to engage in conversation with fans who are talking about the latest trending movies and TV shows. This shows just how important engagement is for the brand, and how much it values brand awareness. Netflix is renowned for its witty replies and comebacks on Twitter, and the brand tweets an average of 14 times a day. The brand has tweeted more than 30,000 times, of which more than half are replies to fans. With 6.8 million followers, Netflix may have fewer followers on Twitter compared with Instagram and Facebook, but this doesn’t mitigate its popularity. Image by Andrés Rodríguez from Pixabay Netflix on Twitter With or without hashtags, all posts generate a huge volume of interactions and engagement. As with Facebook, their posts typically centre around upcoming movies and TV shows, and the platform has emerged as a key channel for posting extra content, such as behind-the-scenes peeks and a look at life on set. Netflix uses a simple approach to posting, with most posts not featuring any hashtags at all. Last year, Netflix posted 78% images and 22% videos.Ī recent video featured a behind-the-scenes bloopers video from the set of Stranger Things, which garnered 1.2 million views and almost 3,000 comments. The majority of Netflix’s posts on Instagram are images, though they also post scenes from TV shows featuring engaging captions to get a conversation going, as well as behind the scenes clips and interviews with actors. Netflix has 19 million followers on Instagram and gained almost seven million followers in 2018 alone, accounting for a 92% growth rate. Aside from videos, there are also images, GIFs and simple text posts featuring questions about current movies and TV shows. Videos featured on Netflix’s Facebook page are typically clips from upcoming movies and TV shows, offering audiences a sneak peek into what’s in store for them. Netflix has posted more than 1000 times: 90% of those posts are videos and 6% are images. In just one year, the brand added 11 million followers to its account ( a 25.9 % fan growth). Netflix has more than 61 million Facebook followers, which is ten times more than Amazon Prime Video. So how does Netflix use social media to elevate its success? Netflix on Facebook This success has been accelerated largely by its outstanding social media strategy, where it has a solid presence on Facebook, Instagram and Twitter. But despite this competition, Netflix remains the most dominant streaming provider in the world with 139 million paying subscribers. Netflix’s success has attracted a wealth of competitors over the years. This billion-dollar company has an incredible recommendation algorithm and some of the most critically acclaimed, original shows, all of which continue to attract millions of users from over 190 countries. The tool's launch comes a couple of months after the popular streaming-video service admitted it had been slowing its video transmission on wireless carriers around the world, including Verizon and AT&T, for the last five years to "protect consumers from exceeding mobile data caps.Netflix has achieved immense success since it was first founded in 1997, and has so much to offer its customer base. "Like the cellular data controls we recently introduced, is another tool consumers can use for greater insight and control of their Internet service." "We all want a faster, better Internet, yet Internet speeds vary greatly and can be affected by other users on your network or congestion with your Internet service provider," David Fullagar, vice president of content delivery architecture, wrote in a blog post. Similar to other speed measurement tools available on the Internet, uses Netflix's own servers to measure your personal Internet connection, whether you are at home or on the go, regardless of which country you happen to be in. That's why the video-streaming service on Wednesday announced the launch of, a free website that measures how fast (or slow) your mobile or broadband connection is. Got a need for speed? Netflix feels your pain, Mav.
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